What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean, the company we hire to host our Influence Hub podcast. [...]
Lighthouse founder Duncan Chapple is behind the LoudhouseIQ, a new tool for tracking share of voice in analyst research. In this article, republished from the Loudhouse blog, Duncan explains what it is, and how to get it. Being able to [...]
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is [...]
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst [...]
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst relations should be an essential element of both B2B and B2C marketing in 2012. Sadly, the profession of analyst relations is struggling [...]
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled [...]
What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst...
Lighthouse founder Duncan Chapple is behind the LoudhouseIQ, a new tool for tracking...
A key challenge for headquarters communications teams is how to manage national public...
Analyst relations has matured as a profession and a process. That’s our conclusion...
Because analysts’ opinions are amongst the most authoritative content being...
The analyst relations community is slowly emerging from a prolonged battering. Budgets...
Explaining his new ‘Stoic’ approach to social media on December 2, Professor Ronan Gruenbaum is proposing a simple framework for...
Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales....
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even...
Lighthouse founder Duncan Chapple is behind the LoudhouseIQ, a new tool for tracking share of voice in analyst research. In this article, republished...
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst...
AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes...
What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean, the company we hire to host our Influence Hub podcast. [...]
Lighthouse founder Duncan Chapple is behind the LoudhouseIQ, a new tool for tracking share of voice in analyst research. In this article, republished from the Loudhouse blog, Duncan explains what it is, and how to get it. Being able to [...]
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is [...]
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst [...]
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst relations should be an essential element of both B2B and B2C marketing in 2012. Sadly, the profession of analyst relations is struggling [...]
